Highlighters are huge right now. The term "strobing" is basically just a fancy term for highlighting your face. I sort of like to think of strobing as taking your highlight to the next level. High end, low end, it is literally everywhere you look. I like to layer a cream highlighter and powder one for an extreme and dewy look...(great for a night out!) I've tried the powder highlighters alone, and they just don't do much. You need both forms to really create a powerful sheen.
If you are trying out this bold look, keep your other products, ie powders, blushes or bronzers matte so that you don't look completely greasy or like you've overdone it. Let the main shimmery cheeks be the star of the show. Another way to bump up your strobing? Add a little highlight in the corners of your eyes, down the bridge of your nose, and on your cupid's bow.
Don't like the extremely dewy cheek look? Add a small pea size of the Nyx liquid illuminator to your foundation for a slight glow all over! Whether you go for an extreme highlight or a dewiness all over, you really can't go wrong!